
Get A Free Instant Preliminary Home Valuation
Curious What Your Home's Worth?
Instant home valuations are a great ballpark to get you started. When you're ready for something more precise, let's chat—I’ll run a full in-depth analysis for you.
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You’ll instantly get an estimated value range from two trusted sources.
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Then, within 24 hours, I’ll send you a detailed neighborhood report with real-time data about your local market. Best part? It updates automatically every time you open it.

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You Need More Than A Sign In The Yard.
You Need A...
A Plan Behind The Sign
Selling your home is one of the biggest & most personal projects of your life — a farewell to a space full of memories, and a launchpad to your next chapter. But it’s also a complex process with dozens of moving parts, timelines, and tasks. That’s where I come in.
I don’t just list your home — I professionally manage it as the project it is, with strategy, structure, and precision from step one to step done.
Why list with me?
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I am a certified project manager & Lean 6 Sigma Black Belt who builds a customized project plan — tracking every task, deadline, and deliverable.
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A data-driven pricing strategist with 10+ data analytics certifications — not just another agent with a Zestimate and a hunch.
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Former marketing & operations exec behind $28 Billion+ in sales revenues — just wait until you see how I market your home.
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Custom high-end marketing package from my in-house studio, Pitch & Parcel paired with 20+ years of marketing expertise.
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Calm, confident guidance through every decision and deadline
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Backed by the unmatched reach of Berkshire Hathaway HomeServices The Preferred Realty, Pittsburgh's Top Selling Brokerage
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A Process That Will Keep You In The Loop. Here's What To Expect When You Work With Us.
How I Help
You won’t need clairvoyance or mysticism to know what what is happening with your listing. From listing day to closing day, you’ll get regular updates, transparent communication, and support through every step and a client portal with real time progress tracking. I coordinate showings, manage offers, and negotiate on your behalf—always keeping your goals front and center and your best interest at the heart of all I do.
You'll know how ads for your home peform and get real time feedback from people who tour your home and a weekly summary and strategy call.
Every task, to-do, and step structured, and organized with us driving it all forward every step of the way.
Data Driven Pricing
Smart Pricing. Not Guesswork.
You only get one chance to make a first impression—especially when it comes to pricing. We use real market data, recent local sales, and the unique strengths of your home to build a pricing strategy that attracts attention and maximizes value.
We also look at the properties that have sat unsold and why to avoid pitfalls with your listing - usually over pricing.
With a personalized Comparative Market Analysis (CMA), we’ll help you feel confident that your home is positioned to move—without undercutting your bottom line.


Expert Guidance
Worried if you need to repair or update?
Not sure if that old ceiling fan needs replacing or whether it’s worth retiling the bathroom? We’ll give you the lowdown.
Our advice is rooted in experience, not guesswork. We help you avoid pouring money into updates that don’t bring a return—and prioritize the small, impactful improvements that do.
(Pro tip: Sometimes a fresh coat of paint and new cabinet hardware go further than a full remodel.)
Helping Hands
& Paws
Prepping Without the Stress
Getting ready to list can feel like a to-do list explosion. We get it—and we’re here to simplify. From curb appeal tips to decluttering hacks, we’ll guide you on what’s worth tackling and what you can skip.
Think of me as your real estate project manager: timelines, task lists, and no detail left behind.
Plus, you’ll get a photo-day prep checklist to take out all the guesswork when it’s time for the spotlight, and we'll be there to help you in every way.


Professional Project Management
A Process That Keeps You In The Loop
I've lead hundreds of large scale projects, and I bring that experience to the home selling process.
You won’t be left wondering what’s happening with your listing. From listing day to closing day, you’ll get regular updates, transparent communication, and support through every step. We coordinate showings, manage offers, and negotiate on your behalf—always keeping your goals front and center.
Every task, to-do, and step structured, and organized with us driving it all forward every step of the way.

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Premium perks and added peace of mind — designed to help your home sell smarter, faster, and with fewer surprises, on the house - just for being our client.
Protection for up to 6 months while your home is listed — helping reduce repair costs from buyer inspections and unexpected breakdowns before closing.
Make your listing stand out and ease buyer worries during the home inspection with a home warranty on us, just for being our client.
Making your listing even more marketable and attractive to buyers: A $100 credit for rekey service or door hardware replacement for your buyer within the first 45 days after closing.
Discounts on pre-listing services and for when you move to your new home in categories like flooring, home security, and more through Berkshire Hathaway HomeServices XCeed Program.
Luxury photography, cinematic video, social media campaigns, digital and print flyers, streaming ads, open house enhancements, and more. We'll mix and match the right blend to get your house noticed, and sold at the best price.
Our white glove closing takes care of every detail - backed by strategic pricing, prep consultation, staging advice, inspection coordination, and closing-day readiness — all led by a real estate project management pro.
Peanut's favorite part! We'll rescue a dog or cat in your name (your choice). A homes for your buyer, a home for you, and a home for someone's next best friend. Did you know there's almost as much paperwork for a rescue adoption as a home closing... almost.

Get Our Free Ebook: Home Runs For Your Home Value
Some Agents show up with an iPhone to take your home's listing photos. We show up with our own in-house Marketing Agency.

Our in house marketing studio will make your listing next level to stand out from all the others. We're marketing people. It's what we do.
We can mix and match or do them all - your call. The best part, it's all included when you list with us.
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Professional Photography & Videography
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Drone Shots
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3D Virtual Tours & Interactive Home Showings
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Custom Website built for your home
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Targeted Advertising across print, digital, and social.
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& More. Much More.


Every Home Has A Story
Let's Share Yours
Great stories deserve a great stage. With compelling visuals, a storyteller’s touch, and data-driven strategy, I make sure your home stands out and sells strong.
The house is always open with 3D and VR compatible Matterport home tours.
Virtual
Property Tour
Your home will get its own dedicated website allowing it to be showin in full HD glory in ways the MLS doesn't, and used to market your home.
Stunning Website
Anyone can slap a picture of a house on a postcard. We work to make our marketing tell stories, inspire buyers, and go beyond the status quo.
Storytelling
High-quality, high-impact photos shot in HDR for sharp detail and vibrant clarity. We showcase your home in its best light with pro gear and eye-catching composition — ready for MLS, social, and marketing that gets noticed.
Professional Photos
We don’t just zoom through rooms — we tell the story of your home. Shot on pro cameras and thoughtfully edited, each video includes overlays for square footage, room highlights, and standout features. Perfect for Reels, listings, and marketing that actually connects.
Videograpy
For some homes, we install NFC buttons with QR codes that allows people touring your home to tap or scan and get extra info: Room dimensions, appliance and smarthome features, and more. We takieshowings to the next level without even being there.
Interactive Showings
Your home will be advertised across streaming platforms, YouTube, cable channels, and postal mailers sent announcing your listing and open house, but that's just the warm up. There's so much more.
Print & Digital Ads
Your listing will get syndicated acorss over 10K home search sites and be broadcast acorss social media platforms including ours and Berkshire Hathaway HomeServices.
Online & Social Media
An open house is only useful if people show up. We'll market the open house heavily and at Pawperty Pros, we make open houses an event.
Open House Spectacular
We'll Never Leave You In The Dark
With Your Transaction
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Always Know What's Next With Nekst
When I led projects, I always had a hub for every stakeholder to have their eyes on performance, know status, and yet... real estate transactions are still mostly managed through email.
My clients deserve better than dumpster diving in email, random texts, and phone calls to keep everything together.
Except for a few e-signatures, you will never need your email with the Pawperty Pros. We provide a central hub for you entire transaction and another for your entire home search.
Clarity from Contract to Close 🔑
When you work with The Pawperty Pros — you get a system built to keep your entire transaction on track.
Most agents still run your home purchase through a mess of emails, texts, and sticky notes. I provide something better: a personalized client portal powered by Nekst.
Here’s why that matters:
✅ Your entire home buying timeline, step-by-step, with due dates and who’s responsible and easy to understand description of each phase.
✅ All your key contacts — me, your lender, my transaction coordinator, and broker — in one place, working in sync
✅ Important documents, forms, and deliverables organized and accessible at any time
✅ Automatic reminders and real-time updates, so deadlines don’t slip through the cracks
✅ My trusted vendor list (inspectors, contractors, movers, and more) right at your fingertips
It’s peace of mind wrapped in project management — so you can focus on the fun part: moving into your new home.





Looking to buy a home
before selling your
current one?
You’re not alone—and there’s a smarter, less stressful way to do it. Our Buy Before You Sell program lets you unlock your equity, avoid home sale contingencies, and make a competitive, non-contingent offer—all without juggling two moves or taking out a risky bridge loan for far less.
Our Listing Process

01
Pricing & Market Analysis
We will deep dive in the data, comps, trends, and create a pricing strategy to list your home.

02
Project Management Plan
We'll create a 3-phase project plan covering pre-listing, contingency period, and closing with emphasis on all the pre-listing actions and how we'll help you each step of the way.

03
Pre-Listing: Prep
From decluttering to home staging, we'll plan, organize, and implement all the items you elect to do prior to making your listing live. We'll also pre-market and schedule the shoot of your property.

04
Marketing Shoot
Now that your house is prepped and ready to go, we'll shoot photos, videography, and a 3D tour to prep our marketing campaign for your home.

05
Agent Showcase
A sneak preview will be sent to every agent in Pittsburgh, and an agent-only open house will be held to build buzz and get your property out there before it hits the public market.

06
Marketing Launch
Our 10 step marketing campaign for your home goes lives to get it in front of buyers the second it goes live on the MLS: Print, Digital, Social advertisements, and launch of your properties custom website. Your home will be everywhere.

07
Open House
Open houses are only effective if people show up. That’s why your listing launch is strategically timed to allow 7-10 days of advance promotion and to go live on the MLS with an open house rider already in place.

08
Contingency Period
AKA as the nail biting phase after you accept an offer. We'll handle negotiations on your behalf with the buyer's agent and work to ensure the deal moves forward as planned. Learn more about contingencies here.

09
Clear To Close
This means your house appraised, contingencies are done, and the buyer's bank is cutting your check. Now it's time to get moving.... because other people will be moving in. Would be awkward if you didn't.

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Close With Craig
Hooray! All the planning, prep, work, and white knuckling have paid off. Unless we have the closing left on your new home.
Speaking of new homes, Peanut's favorite part: we'll rescue a dog or cat so they get their new home too.
Learn More About Marketing Your Home With Chalk Digital Ad Retargeting
When you list with us, you get the best of both worlds:
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Our own in-house marketing agency, delivering custom branding and media tailored to your home
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The national reach and unmatched marketing power of Berkshire Hathaway HomeServices The Preferred Realty, one of the most trusted names in real estate and the top selling brokerage in Pittsburgh.

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We promise not to run like someone left the gate open after you list with us, or make you hunt your own listings when you buy with us.
Peanut's
Promise
When you List with us,
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We won’t just stick a sign in your yard and bolt like someone left the gate open.
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We will actively market your property with care and commitment until it’s sold, while being your strategic negotiators getting you the best possible price for your property.
When you Buy with us,
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We will sniff out all the listings that meet your criteria and show your homes as fast as Peanut can chase a squirrel in the back yard.
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We will never make you find listings on your own like some agents do or not ensure you understand the process & get answers to your questions.
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